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If you’re a musician, you know how important it is to engage in the right kind of marketing for your art. Although you may not consider yourself much of a marketer, it’s a hat all musicians must wear if they want to expand their audience and reach new potential fans. You want to continue to make a living doing what you love, and in order to do that, it’s essential that you nail down some important marketing strategies. After all, you know how competitive the music industry is, so why not use these tools to establish yourself and your brand, and continue to build a loyal fan base?
One of the major tools musicians can use to market themselves is through Apple music, the popular streaming and downloading platform available on Apple devices. But how can you make this app work for you? In this article, we’ll be covering:
As a musician, chances are you just want to concentrate on writing songs and music. However, these days it’s also important that you learn how to follow some solid marketing strategies. Whether you engage in the marketing yourself, or you have someone on your team that can handle it, there are a lot of reasons why it’s something that should be a part of your day to day.
You want your fans to stay with you for the long run, and who will respond to your development as an artist as it changes and shifts over time. Learning how to use the right type of marketing strategies will keep you connected with your followers over time.
Having a diverse marketing strategy ensures that you’re not just putting all your efforts into one area or platform. As an artist, you need to make sure you have a presence on the right social media channels, you’re using data to drive your email marketing campaigns, and of course fans can find you on music streaming platforms. Behind Spotify, Apple is one of the largest platforms available for artists of all genres to expand their reach and build their audience, and it offers several ways for musicians to market themselves.
One of the first things you should do on the Apple music platform is to create an artist account and complete your profile. It’s easy to set up with just a few steps:
Once your account is set up and ready to go, you can create links and badges that will direct fans to your music. You can place these badges on your website, include them in emails, and can share them on your social media platforms. This gives your audience a one-click way to go directly to your Apple music profile with all of your music.
You can generate personalized images for your badges and even choose the color scheme for icons as well.
One your Apple music page, take advantage of embedding previews of your tracks. This gives listeners the chance to listen to snippets of your songs before they purchase, and ensures that even those people who are not already signed up for Apple music can hear your song. If someone is signed up for Apple music, they can hear the track in full.
You can also use these preview tracks to share via your socials, giving even more folks the opportunity to hear your music. You can choose to send out these previews of tracks to your followers when you’re promoting a new album, or even teasing something that’s currently in the works. It’s a great marketing tool to build up excitement surrounding your music.
QR codes and links to your music are great ways to expand the reach of your music in an easy way. Fans can scan the QR codes or tap the links to be directed right to your Apple account. Like your artist badge, these can be included in emails and on your social sites.
When you post consistently, you’ll stay in the mind of your fans and you won’t give your audience a chance to forget about you. Remember, there are lots of artists available at our fingertips, so make sure you’re keeping your brand fresh and relevant. Develop a consistent uploading schedule and make it a point to continuously add new music. The caveat with this is you do not want to sacrifice quality over quantity. Don’t force yourself to put something out just to put something out.
Suggest that your fans start to follow you on Apple music, and reach out to other artists and give them a follow and even shout them out on your social media. Chances are they’re likely to return the favor, and both of you can enjoy the exposure to a larger audience.
Having your tracks appear on public playlists is a great way to get your brand noticed. Although the playlists on Apple are curated by an editorial team, you can still increase your chances of being picked by building your following and continuing to direct your fans to your Apple account.
Have a couple of live tours/concerts under your belt? Use that to your advantage and create set lists for fans. This allows them to relive the live set from a show in an easy to stream playlist format. Just create a set list and add the songs that you played at a particular show. These are also great to show on the socials to create buzz about an upcoming show, or allow fans to remember a great experience.
Apple music is a great way to continue to grow your brand as a musician, and its straightforward tools means you don’t need to hire a marketing team. To use it effectively make sure to:
Musicians know how important the right type of marketing is for their craft. Without it, you’re limiting the amount of people who can hear your music! Try using some of these Apple music marketing tools and watch your number of fans continue to grow.
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